It takes more than a few subtle changes to draw attention at international airports. As a brand that is fun, social and playful, and understands design, Virgin can take plane transformations further than most. We’ve created new bold designs for Virgin Atlantic planes to really get people’s attention. Imagine when suddenly overnight a limited number of planes will look completely different. Unlike any planes ever.
If you were sitting at Heathrow and saw one of these rolling by, you’d take a picture and post it for all of your connections to see. This is the “look at me” kind of cool and bold design in unexpected surroundings that people love to see and talk about. Have you spotted one of these? Did you fly in one? The design would stay on the planes only a limited time and then a new design would show up on other routes. This is the ideal set-up for a viral phenomenon.