We designed six different head-turning wraps. We were going for bold designs that will really stand out in the busy New York street scene, among the taxis and delivery vehicles. We were gunning for big impact and quick recognition, immediate attention, a bold and cool vibe, something that would generate on-street buzz, even with only six vehicles.
Sephora loved the wraps but in the end asked us to design a black-and-white wrap that was on-brand.
