Puma SPINSTAR is a touring program that finds participants who can last the longest in a spin class, with Puma as the backdrop. The morning program starts as a 2 hr Yoga class, mats are then removed and bikes placed ready for the 5 hr spin class. The winners of each session will receive the Puma Biomega bike and would then be invited to the final competition where the winner of the longest spin-class is crowned Puma SPINSTAR, receiving $15,000 cash along with $5,000 worth of Puma gear.
In the evening, the space is turned into a club or movie theater. A 12 hr branded experience worth talking about.