Access Agency has been busy talking to global brands in every major city. We are setting up to unveil our latest creation for innovative brands -- the indoor drive-in cinema.
It is a super-charged, branded experience unveiled throughout the year in different cities with a unique mix of brands collaborating in each city.
In some cities, it will be branded Mini to unveil a new model, like we have created for the launch of the Mini Countyman in Italy. In others, it will be film studios launching the latest cinematic 3D release, or toy, electronics and beverage brands introducing their coolest, hottest innovations.
Each event will be completely custom-branded with its unique mix of participating brands and each experience will be completely unique to the audience.
We’re unveiling it here now so that you can get a preview of what it will look like.
This branded experience, and many others we have created, are our response to what we see as a mind-numbing sameness across the brands that we encounter. We are approached daily by global brands who want exposure on TCH, yet they seldom offer anything that would make you stop.
Today’s branded world is global, demanding and ruthlessly honest about what is -- and especially what is not – new, extraordinary, different, unique, surprising, bold, cool. Ordinary, bland experiences don’t cut it. They turn into YouTube parodies, or worse, are ignored completely. We tell brands to not waste their money on “creating” what has already been created. We’ve seen most of it somewhere already.